Pearl Academy Sessions at the #AIFWAW16

In a culture obsessed with measuring talent and ability, we tend to overlook the important role of inspiration in our life. Inspiration awakens us to new possibilities by allowing us to transcend our ordinary experiences and limitations. Inspiration propels a person from apathy to possibility, and transforms the way we perceive our own capabilities. The Pearl Academy Sessions at the #AIFWAW16 were organised to recognize the importance of what inspires and encourages the designers. Pearl Academy, India’s leading design, fashion and creative business higher education institute, invited eminent speakers from the fashion fraternity to share their success stories that would inspire students and achievers to strive for more.

First day of Amazon India Fashion Week Autumn Winter 2016 started with Pearl Academy #BeSomebody talk with Rahul Mishra, who gave insider tips and inspired the audience with his journey in fashion.

On 17th March 2016, 2nd day of the prestigious Amazon India Fashion Week, Autumn Winter 2016 #AIFWAW16, The Pearl Academy launched WoW (Works of Wonder) book featuring 12 socially inclined projects by Pearl students to inspire students and set an example for others and tell others #WhatsNewInFashion

In India, fashion industry is expected to reach $400 million in a couple of years with vigorous 10%+ growth year over year. With such kind of statistics it becomes imperative to brainstorm on what it takes to be a part of this high growth industry.

Brooding about the evolving Indian market and its requirements, Pearl Academy, conducted a panel discussion on ‘What’s next in Fashion’ on 18th March, 2016 at Amazon India Fashion Week Autumn Winter 2016 #AIFWAW16. The discussion attracted adept panelists from Fashion fraternity and they come together and discussed the future of Fashion industry.

Pearl Academy Sessions at the #AIFWAW16 had eminent fashion Anthropologists like , Phylida Jay, who spoke on ‘Maximalisation vs Minimalisation’: Negotiating consumer desire, aesthetics and ethics.

While Ganesh Subramanym, CEO, Stylumia, spoke about ‘Technology will transform the way fashion brands approach consumers and how they consumer’

Fashion Designer, David Abrahim, stressed that consumption is a dangerous beast and should be monitored at every stage

Nonita Kalra, Editor, Harper’s Bazar, spoke on the denocracy/anarchy of fashion communication & consumption

Manou, Wearabout elaborated on the consumption across classes and the role of blogs

Narendra Kumar, Creative Director, Amazon explained in detail the concept and relevance of India Modern.