DLF Mall of India celebrates what India wears with a fashion show to launch ‘The High Street Zone’

The High Street Indian ethnic zone is located on the second floor of the Mall

DLF Mall of India celebrates what India wears with a fashion show to launch ‘The High Street Zone’. DLF Mall of India, India’s first destination mall organized a High Street fashion show at their premises on May 14, 2016. The theme ‘Celebrating what India wears’  focused on Indian ethnic, occasion and bridal wear with collections from the leading brands in the mall such as Ritu Kumar, Bombay Selection, Meena Bazaar, Kalpana, perfection house, Zardozi, Perfection House, Greenways, Mohanlal Sons, Simren and Kala Niketan to name a few.

The High Street zone at DLF Mall of India is one of the biggest differentiators for the mall. Bustling with cherry-picked and home-grown brands, High Street zone offers wide variety of choices for wedding, occasion and daily wear Indian-ethnic shopping.  The zone houses some cult names in the business which Delhi has been fond off over generations. High Street has over 70 brands of apparels, footwear & accessories to choose from.

Pushpa Bector, Executive Vice President and Head at DLF Mall of India, said, “The high street retail has primarily been an unorganized category however DLF has identified the significance of high street shopping among the Indian audience and given it the importance it deserves by clustering some of the best names in the industry in an organized retail format by conceptualizing the High Street Zone at DLF Mall of India. It is indeed one of the unique propositions that sets us apart from the other malls. We are launching the High Street Zone very strongly, and ‘Celebrating what India wears’ with a fashion show.

 The fashion show focused on the wedding and occasion wear designed by some of the distinguished names in the retail world. Our Endeavour is to turn the spotlight on the many sartorial choices and fashion picks that this zone will offer to those customers who love their roots and celebrate their individuality through ethnic drapes.”

The fashion show was choreographed by top names in the business, Aparna and Tanya. Bollywood celebrity Aditi Rao Hydari was the showstopper for the fashion extravaganza.  The models sported exquisite ethnic and bridal wear that can be donned for weddings as well as casual events.

About DLF Mall of India:

 About DLF Mall of India: DLF “With an expertise of more than six decades in the industry, brings DLF Mall of India the largest Mall of the country, a marquee project set to create a benchmark in the retail business of India. It is an 1800 crore project, spread across the retail space of 2 million (sq.ft. GLA) which is going to double the total DLF’s retail portfolio. Business and brings the unique concept of ‘Zoning’ for the first time in India for the ease of Customer’s shopping

experience. It has six customized levels of retail experience like international and Indian premium fashion, dedicated kids zone, entertainment, international cafes, food court and restaurants with a race track atrium ensuring equal and excellent visibility to all stores. It is going to be the home for 330 brands which include more than 100 Fashion brands opening 27 Unisex Fashion, over 50 Women’s Fashion, 21 Men’s Fashion & 14 Kids Fashion Brand Outlets. Around 75 Food & amp; Beverages Options Including 51 Cafes and Casual Dining, Restaurants and 22 F&B Kiosks. Strategically located in Sector-18, Noida, DLF Mall of India has excellent connectivity with the key affluent catchment areas – East, South and Lutyens Delhi as well as Noida and Greater Noida. With its sheer size, innovative zoning strategy and impressive location, DLF Mall of India is all set to redefine the way retail is perceived in India.”