Maruti Suzuki showcases its design prowess at the Auto Expo 2016

When Maruti Suzuki launched it’s first model in India in 1983, the 800 (DX) it was way ahead of it’s time. It’s only competition being the Hindustan Motors Ambassador and the Premier Padmini Fiat. My dad still talks about how the 800 (DX) was a rage in the 80’s and how we procured one by paying 1 Lac in premium over the existing cost of the vehicle. And it wasn’t just him that was swept by this Indo-Japanese marvel of an automobile. Believe it or not my Dad has still kept that car for all this years. We don’t drive it that often but still it’s like family and we have grown together.

In the past 30 years, we have bought the Maruti 1000, Esteem, Zen (Not Estilo), Alto, Dzire, Swift and Alto K10 (In that order). And our next vehicle be one Ertiga (for the whole family) and the Vitara Breeza (Cos I’m in love with it)

The point is, each of these cars that we have owned from the Maruti Suzuki stable have been all ahead of it’s time and had an extraordinaire design. Be it the cult 800 DX or the Zen, these cars set the benchmark for other manufactures to follow. In the recent times, I really liked Kizashi & Ciaz and wanted to buy them for their futuristic offerings.

In simpler words, Maruti Suzuki is a synonym to the word CAR in India. People still say, we bought a Maruti (read Maruutee) instead of saying we bought a car 🙂

Hence, there is no surprise that Maruti Suzuki has been the leader and has the maximum market share in the automobile market since its launch in India. Be it the vehicle portfolio, the after sales service, customer satisfaction or the mileage (Deti kitna hai?) they have topped it all always!

And at the Auto Expo 2016, Maruti Suzuki carried on the legacy by showcasing futuristic vehicles in both design and performance. I was there at the booth when they showcased their design prowess (#DesignTransformotion) and this is what I learnt about how each of their car (to be launched or existing) has these design attributes.

Vitara Brezza

The floating roof design with a contrasting colour emphasizes motion adding dynamism. This gives the Vitara Brezza a distinct look from the sea of solid coloured spectators. Its raised stance and a sporty body kit make it a true head turner. Add to this muscular wheel arches showing off sporty alloy wheels with wide tyres, the Vitara Brezza ensures that no matter how big the crowd, you always stand a bit apart.

Screaming sport, the Vitara Brezza comes with a masculine slated front grille and a chrome finish. Here’s to putting our best face forward. The signature ‘Bull Horn’ LED Light Guides with energetic Projector Headlamps add a masculine finish to the front end. And the same signature ‘Bull Horn’ LED Light Guides are carried to the rear making it look like a true sports star from the front and the rear.

The interiors come with piano finished accents, rugged grab handles and sporty seats. Add to this, the large windscreen and you get great visibility and a greater driving experience, no matter the playing conditions. The Vitara Brezza comes with a unique cockpit style instrument cluster with mood lights. You can change the colour of the lights to match your mood.

Ciaz

Its elegant design creates a superior aesthetic appeal while its aerodynamic style adds a stunning effect to its looks. The Maruti Suzuki Ciaz truly sets the standards for the rest to aspire for. No wonder when you’re behind the wheel, the only thing ahead is an open road.

Ciaz is equipped with highly advanced features like Camera Assisted Reverse Parking and Keyless Push Start System. Along with that, intelligently designed features like Rear AC Vents, Personal Reading Lamps and Rear Sunshade ensure complete comfort for the passengers.

The Ciaz has been crafted with perfection to give you the best driving experience. With its convenient utility spaces, you can enjoy complete home-like comfort.

WagonR

The bold statement and the refreshed exteriors of the new WagonR create an aura of its own. The newly designed front bumper and the chrome accentuated front grille don’t just make the car look smarter, but also bring out the smarter you:

New WagonR Design:

• Headlamps with unique blue lens
• Chrome Accentuated New Grilles
• Grille Chrome Engraved WagonR plate
• All new front bumper in WagonR
• Crystal Effect Tail lamps

Indulge in the world of elegance with the luxurious dual tone interiors colour scheme of beige and black that come with the ergonomically designed instrument Panel for easy accessibility. And the Eagle wings audio system with integrated USB adds a touch of class.

Celerio

EZ STYLE

If curves make a car, Celerio has got them all. Maruti Suzuki call its thrilling new design CICO styling – ‘Curve in Curve Out’ styling. It lends the car a sculpted youthful body that is aerodynamically better and exudes energy. No wonder, it is a car desired by all.

A large cabin space is just another example of the Celerio having all you want. The interiors have been intelligently designed to maximize space and comfort. It gives you a roomy cabin, spacious headroom, legroom, shoulder-room and a large boot space. That is what you call XpanDesign – the secret behind Celerio’s ability to make space for your friends and family on every drive. You also have the option of 60:40 split flexibility in the rear seats to increase luggage capacity. Further, the flowing curves of the dashboard and the way it merges with the rest of the interiors give the cabin a premium feel. So now, enjoy all your space as you drive around the city in Celerio. Celerio-Intelligently-Designed-to-Maximize-Space-and-Comfort

Ertiga

Aerodynamically Superior Promotes fuel efficiency & reduces wind noise. Sweeping Headlamps For sharp looks and elegance.

Fog Lamps with Chrome Bezel While the fog lamps lend ease in tough conditions, the chrome enhances elegance. Sporty Alloy Wheels Provides edge and lends it a sporty feel. Luxurious Chrome Grille Adds a touch of class to the already stunning exteriors. Electric Foldable ORVMMakes driving easy and convenient.

Stylish Front Bumpers Adds sharpness to the already stylish looks. Stylish Rear Bumpers Adds sharpness to the already stylish looks. Classy Chrome back Door Garnish Provides elegance and enhances sense of width.

A sleek looking dashboard, done up in contrasting brown and beige, fitted with new improved and user friendly features. Dashing Chrome Door Handles & Silver Trims Adds to the beauty of the interiors. Premium Upholstery Adds a touch of class and also enhances comfort. 2nd row Armrest for Comfort For added comfort to the rear seat passengers 2nd row AC with Controls Thanks to the rear AC, even the people sitting at the back will get great cooling. Push Start with Smart Key No keys so that you can drive around with ease.

Steering wheel controls now come integrated with Voice command and Call pickup switches as well. Stylish Meter Cluster with LCD Display Sporty and stylish dials with LCD display enhances driving experience by keeping you updated about everything you need to know about your car. 2nd Row Accessory Socket A subtle inclusion that allows you to keep your batteries charged always.

DZire

Be it the bumper or the front grill, the all-new Maruti Suzuki Dzire looks stunning from every angle. The design touch ups will make you fall in love with the car at first sight! Luxury seating, attractive upholstery, interiors of the all-new Maruti Suzuki Dzire have been meticulously designed to make you feel at home even when you’re driving.

Alto K10

The new Alto K10 sports a bold new look that will surely make heads turn. The sharp aerodynamic lines running along the side add to the sportiness of the car. Stylish new chrome grille to complement your style The sweptback headlamps compliment the bold new front of the new Alto K10 Wide horizontal lines on the hood, chrome front grille & sporty new bumper makes the new Alto K10 stand out.

Body coloured ORVMS – Adds to the overall quotient and personality of the new Alto K10. Body coloured Door handles: No sacrifice on style. The door handles merge beautifully with the body colour of the car and give a clean look. Unique wedged profile & inclined windows give the new Alto K10 a renewed and modern look.