The Grand Launch of ‘Paramparaa’ Designer store in Delhi

Delhi being the fashion hub witnessed the launch of a new multi brand designer wear store, ‘Paramparaa’ in the heart of Delhi – Karol Bagh on 18^th September 2015.

It was a grand store launch by the very versatile actress and choreographer Lauren Gottlieb.

The celebration didn’t end there, it continued for the next two days. On 19^th September 2015 almost every designer whose clothes are displayed in the store were present, the customers could meet the designers in person ask for their recommendation on the clothes they want to buy. On the last day of the launch celebration, there was a live act by the very talented Shibani Kashyap.

As the name suggests ‘Paramparaa’ redefines Indian fashion and offers an extensive range of apparels and accessories, from the very renowned and best in the industry designers like Rohit Bal, Anita Dongre, AM:PM, Pankaj & Nidhi, Namrata Joshipura, Devnagri, Nida Mahmood and many more. The store is spread over 14000 sq. ft, the 2 storied multi brand designer store is the address for all the high fashion and label fanatics. It is the only designer store in Delhi which has the huge spread of designs under one roof, the collection represents beautiful designs, distinctive styling and the integrate craftsmanship. The complete range was so exquisite, with the fine mixture of colours and beautiful designs.

We even got a chance to interact with Mr. Piyush Gupta, Director, Paramparaa. He too was excited about the new store launch. He said, ‘Paramparaa’ is a store specially created to cater to the fashion connoisseurs of today. He also added that they are all set to embellish their esteemed customers with their splendid range of designer wear. The new generation is very fashion conscious, they look for elegant yet classy fashion and their new store Paramparaa has it all! Customer satisfaction is on top of their list.

The store has been designed beautifully, with elegance, freshness and perfect lighting. The store is crafted so well from inside as well as outside. On the ground level there still is the pioneer P.P Jewellery store in the same building. The designs are great, there’s no doubt in that but the rich interiors adds to the luxurious designer wear. The entry is from the P.P Jewellery store, if a customer has come to shop for jewellery for a wedding in the family can also take a look at the designer wear at Paramparaa or visa versa. It’s a great deal for people shopping for their wedding as they can get both great designs in jewellery and designer clothing under one roof.