Jabong is collaborating with the skipper of the Indian Cricket Team, MS Dhoni, on a new line of active wear that is sure to get you off the couch and into a healthier, fitter lifestyle. Called ‘Seven’ and targeted at both men and women, the brand consists of active wear and sports apparel and footwear that will be sold on Jabong, India’s leading Fashion e-Store. The products range in price from Rs. 499 to Rs. 4999 and are aimed at both the professional athlete and the everyday gym enthusiast (and even the couch potatoes).
The brand’s name comes from Dhoni’s favourite number, 7, which is his birthday, his birth month (July), the year in the 21st century in which he became the captain of the Indian Cricket team (2007) and also the number on his jersey. He considers the number his lucky charm, and he is thrilled to be sharing it with his fans, especially since it will now stand for Active Lifestyle, which is the ethos of his new brand. It is also Dhoni’s personal mission to make fitness an intrinsic part of people’s life.
Seven aims to democratize sports and promote healthy living especially among the youth of the nation. It also aims to infuse the spirit of true sportsmanship among his young fans. The products are a good combination of comfort, style and practicality that will put anyone in the mood to get moving.
We’re really excited about this brand by Dhoni because it is something which is quite close to his heart. Dhoni, who’s got what looks like golden luck at his game, and the charisma of a true winner, has always seen it as his dream to motivate regular people to take up fitness as a personal objective. He wants people to know, through his brand, that fitness is not just for the professional athlete, but it is for the common man as well. We can’t wait to get some of that motivation into our closets! And we can’t wait to get our hands on some of the skipper’s luck also.
Seven by MS Dhoni is now available for purchase on the Jabong website and app. You can also find the products on their official site.
