Kapoor & Sons on a Promotional Spree

The latest movie to have created a buzz in the Indian movie circles is none other than ‘Kapoor & Sons (Since 1921)’. Ever since the first look of the movie was released, Kapoor and Sons lead trio – Fawad Khan, Alia Bhatt and Siddharth Malhotra, have become the talk of the town. The film star cast includes veteran actors Rishi Kapoor, Ratna Pathak, and Rajat Kapoor. Directed by Shakun Batra, the film is slated to be released on March 18.

Kapoor & Sons is a story about a dysfunctional family, Kapoors. Rahul and Arjun, the two young heirs of the Kapoor khandaan are estranged brothers who are forced to come back home after 5 years when their beloved grandfather suffers a heart attack. This opens a can of worms and a bundle of misunderstandings and family secrets come out in the open. Whether the family will reunite even though their ties are broken or will they stay divided forever, that only waits to be seen.

With his latest movie, producer Karan Johar tried a different promotional strategy of keeping the campaign short and sweet by starting the promotions only when the release date is near. Though the movie publicity started only about a month back, promotions are already under place at all major Indian cities.

Painting the town red with their promotion spree, the team is leaving no stone unturned for promoting their upcoming film Kapoor & Sons. The trio officially kicked off the promotions for the film by visiting multiple radio stations. The awesome threesome were spotted at popular malls, colleges and the sets of television shows. The lead actors took to their social media handles to promote their upcoming movie with a personal touch. The star cast is making public appearances and giving sound bites to the media. The crackling chemistry between the three young actors added a new dimension to the promotional activities.

Throughout all the promotions, Alia Bhatt wore interesting dresses which bring back the cute and bubbly fashionista Shanaya from the movie, Student of the Year, trying to maintain a cute look for her upcoming movie.

As part of the movie’s latest promotion campaign, the team of Kapoor & Sons visited the DLF Mall of India, Delhi. As it happened to be Alia’s birthday, the mall authorities played the perfect host by making surprise birthday arrangements for her. Learning about the scheduled promotions, a huge number of fans had gathered at the mall to catch a glimpse of their favourite stars. While the leading actors waved to their fans, a small cake cutting ceremony added to the celebrations. Firstly, the trio spoke to the media. And then among other things, the actors let their hair down and danced to the number ‘Ladki Kar gayi Chull’ from their movie and made sure the entire crowd too shook a leg with them. That’s not all! They also sang for their fans.

We are all eyes and all ears about this movie. And you?